Handling It
(1997)How I Got Rich and Famous, Made Media Stars Out of Common Street Scum and Almost Got the Girl
A novel by Joe Clifford Faust
Meet Boddekker, a typical mid-21st century advertising copywriter-underpaid, overworked and absolutely frantic. His wants are few: a dream house in Princeton (if the bank would just approve his 100-year mortgage), the beautiful Honnicker in Accounting (who barely seems to know he exists) and keeping the Old Men of his agency happy. The last thing he wants is to be attacked by a street gang who will spare his life only if he promises to put them in a TV ad. But it happens, so he casts Ferman's Devils as (what else?) a gang of vicious thugs who beat up a has-been star in the ad that launches NanoKleen, the nanotech laundry soap. And watches in horror as they become the biggest (and worst behaved) media stars in the history of Madison Avenue.
Used availability for Joe Clifford Faust's Handling It