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If you're planning to create a professional presence on the World Wide Web you need to master the tools and tactics the experts use. Treat yourself to a copy of the grand plan with The Web Architect's Handbook and find out how they do it. Basic HTML and graphics techniques will only get you part of the way; when it comes to creating a large web site, different methods are needed. The Web Architect's Handbook will provide you with an overview of web structure and show you how different types of web site have differing requirements. Along the way you will learn about maintaining large publications, creating dynamic documents, and building a site that is durable and useable.
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Used availability for Charles Stross's The Web Architect's Handbook