book cover of youthjuice
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youthjuice

(2024)
A novel by

 
 
American Psycho meets The Devil Wears Prada: outrageous body horror for the goop generation

A 29-year-old copywriter realizes that beauty is possible—at a terrible cost—in this surreal, satirical send-up of NYC It-girl culture.


From Sophia Bannion’s first day on the Storytelling team at HEBE (
hee-bee), a luxury skincare/wellness company based in New York’s trendy SoHo neighborhood and named after the Greek goddess of youth, it’s clear something is deeply amiss. But Sophia, pushing thirty, has plenty of skeletons in her closet next to the designer knockoffs and doesn’t care. Though she leads an outwardly charmed life, she aches for a deeper meaning to her flat existence—and a cure for her brutal nail-biting habit. She finds it all and more at HEBE, and with Tree Whitestone, HEBE’s charismatic founder and CEO.

Soon, Sophia is addicted to her HEBE lifestyle—especially youthjuice, the fatty, soothing moisturizer Tree has asked Sophia to test. But when cracks in HEBE’s infrastructure start to worsen—and Sophia learns the gruesome secret ingredient at the heart of youthjuice—she has to decide how far she’s willing to go to stay beautiful forever.

Glittering with ominous flashes of Sophia’s coming-of-rage story, former beauty editor E.K. Sathue’s horror debut is as incisive as it is stomach-churning in its portrayal of all-consuming female friendship and the beauty industry��s short attention span.
youthjuice does to skincare influencers what Bret Easton Ellis did to yuppies. You’ll never moisturize the same way again.


Genre: Horror

Praise for this book

"youthjuice is a shocking dive into the depths of what we will do to stay young and beautiful. It's brutal, funny, poignant, and one of the most entertaining books I've read in ages. E.K. Sathue's prose is devastatingly elegant. A must-read, but you may question your beauty habits after!" - Amina Akhtar

"My Year of Rest and Relaxation meets The Neon Demon - youthjuice is a nail-biting story of friendship, self-esteem, and transgression. It asks how far you'll go, and what you'll sacrifice, to get what you want." - Jenna Clake

"Staggeringly brilliant and bitingly honest, youthjuice is as beautiful as it is brutal, dancing between razor-sharp commentary on beauty culture and the visceral pain of existing as a girl in this world. The sublime prose will have you gasping in awe while the terrifying twists will keep you squirming and feverishly turning the pages. E.K. Sathue skillfully peels back the pretty pink veneer of youth, friendship, and beauty to insecurity, betrayal, and violence. This novel is a blood-smeared mirror. What truth will it reflect back to you?" - Rachel Harrison

"Youth and beauty have never seemed at once so desirable and repulsive. This book sickened me in the very best way. I don't know if I want to go run to get Botox or swear off beauty products forever, but either way youthjuice got under my (ever-aging!) skin and might stay there for a very long time." - CJ Leede

"Lena Dunham's Girls meets Gwyneth Paltrow's Goop meets Mona Awad's Bunny meets . . . Elizabeth Bathory. youthjuice is a darkly comedic cautionary tale, oozing with voice." - Zoje Stage


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